科研之友
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摘要
Neuromarketing is the application of neuroimaging in market research. The three brain-imaging techniques currently used in Neuromarketing are: functional magnetic resonance imaging (FMRI), magnetoencephalography (MEG) and electroencephalography (EEG). This new field has caused controversy within neuroscience circles. However, applying neuroimaging to marketing research make it much easier to understand the impact of marketing techniques more clearly and to discover certain aspects of negative effects of advertisements. Some of the experiments explain the power of brand, price, social interaction and rewards to buy different products.
- 出版日期2009-10
