A Multilevel Perspective of Tensions Between Knowledge Management and Social Media

作者：Ford Dianne P^*; Mason Robert M

来源：Journal of Organizational Computing and Electronic Commerce, 2013, 23(1-2): 7-33.

DOI：10.1080/10919392.2013.748604

• social media
• knowledge management
• ownership
• control
• value
• roles

In this article, we discuss the tensions that are perceived in organizations as the use of social media platforms such as Facebook and Twitter challenge past approaches to knowledge management initiatives in organizations. We address these perceived tensions using a three-level conceptual framework: the macro- (organizational) level, the meso- (group) level, and the micro- (individual) level. In our discussion, we posit that perceived tensions arise when managers seek to maintain their traditional roles at the macro- (organization) level, yet social media affordances enable these roles to be performed at the micro- (individual level) and mesolevels. Shifts in the extent of the meso-level connections beyond the immediate organizational boundaries enable a wider community of practice than before. As a consequence, traditional management roles may give way to more flexible roles, with greater individual responsibilities for control and more sense-making and knowledge access taking place at the mesolevel. Our contribution is three-fold. In our article, we examine four key organizational factors (roles, ownership, control, and value) using a three-level conceptual model; associate the perceived tensions that arise in organizations with implicit shifts in these variables that accompany the use of social media; and suggest that shifts in emphasis in roles and control at each level can be instrumental in resolving perceived tensions as knowledge management efforts encompass social media.

• 出版日期2013-1-1