Using Interest Graphs to Predict Rich-Media Diffusion in Content-Based Online Social Networks

作者：Church E Mitchell; Iyer Lakshmi S^*; Zhao Xia

来源：Information Systems Management, 2015, 32(3): 210-219.

DOI：10.1080/10580530.2015.1044340

• business intelligence
• content-based network
• interest graphs
• social graphs
• social network analysis
• visual word of mouth

Rich-media, pictures, and videos, are becoming an increasingly important aspect of online social networks. Unlike social networks, where users are connected primarily because of being friends, peers, or co-workers, content-based networks build connections between individuals founded on a shared interest in rich-media content. In this study, interest-graphs comprised of these content-based connections were examined. As shown, interest graph analysis provides important advantages over traditional social network analysis to identify valuable network members and predicting rich-media diffusion.

• 出版日期2015