FACTORS INFLUENCING ETHICAL PURCHASE INTENTIONS OF CONSUMERS IN CHINA

作者：Deng, Xinming^*

来源：Social Behavior and Personality, 2013, 41(10): 1693-1703.

DOI：10.2224/sbp.2013.41.10.1693

• ethical consumer
• ethical purchase intention
• theory of planned behavior
• behavioral attitude
• subjective norms
• perceived behavioral control
• Chinese culture

I conducted a survey to examine the impact of subjective norms, behavioral attitude, and perceived behavioral control on ethical purchase intention with 445 consumers selected by random sampling in Wuhan City, China. Results based on a structural equation model showed that behavioral attitude, subjective norms, and perceived behavioral control all significantly influenced ethical purchase intention of the respondents, with subjective norms being the strongest predictor of ethical purchase intention. Furthermore, perceived behavioral control not only significantly and directly influenced ethical purchase intention but also had an indirect influence on ethical purchase intention through behavioral attitude as a mediator.

• 出版日期2013
• 单位武汉大学