科研之友
微信
新浪微博
Facebook
分享链接
摘要
In this paper, the multi-dimensional attributes of government export support programs for exhibitors at international trade fairs (ITFs) are described and their effects on sponsored firms' performance are evaluated The attributes of support programs include the selection of export-effective ITFs, the amount of supporting money for attending ITFs, pavilion booth design and pavilion booth position at ITFs, and on-site management and post-show promotion support for the exhibitors. Performance variables are identified by two dimensions, including selling performance and non-selling performance. The study identified three dimensional attributes of the government's supporting programs including 1) institutional factor, 2) policy implementation factor and 3) booth factor. Using multiple regression analyses, it was found that the institution factor and the booth factor have a positive effect on both the selling and non-selling performance of supported exhibitors, while the policy implementation factor does not have any effect on the selling or the non-selling performance. It was also found that both selling and non-selling performance have a positive effect on the overall satisfaction of participating in ITFs, but only the non-selling performance has a slight positive effect on the intention of re-participation in ITFs. Findings emerging from the study lead to policy and managerial implications for both governments and private enterprises, including the important finding that the responsibility of organizing exhibitors attending ITFs should be delegated to professional exhibition organizers (PEOs) for the best performance and highest return on a government's investment in export support programs.
- 出版日期2009-8
