Determination of graphic design qualitative criteria

作者：Tomisa Mario^*; Mrvac Nikola; Milkovic Marin

来源：Technics Technologies Education Management, 2012, 7(1): 49-56.

• qualitative criteria determination
• graphic product design
• graphic communication processes
• quality ranks correlation

The focus of research activities in this work is directed towards determination of qualitative criteria for the design of graphic products in the process of graphic communication, the formation of evaluation ranks for the quality of a graphic product design by consumers and experts in graphic design, and the correlation of these ranks using the Spearman%26apos;s correlation. For this research, 10 design tasks were formed; they were executed by 64 participants of the Graphic Design course and evaluated by 5 graphic design experts and 64 consumers. The basic criteria for evaluating each of the ten tasks were the relevance of the design of graphic products; originality of design; and execution. As the evaluation process result (for all the tasks and criteria) two rankings were obtained: the expert rank and the consumer rank. By correlating these ranks by all criteria, it is confirmed that the proposed criteria for evaluation of the quality of graphic products design are universal according to the type of the evaluator, and that they contribute to the fuller evaluation of design quality of a graphic product.

• 出版日期2012