A Linguistic Study of Extreme Word in English Advertising Slogans

作者：邹姗珊; 高华

来源：海外英语, 2010, (09): 193-194.

• extreme word
• advertising slogan
• cooperative principle
• pragmatic effect extreme word
• advertising slogan
• cooperative principle
• pragmatic effect

The present thesis studies the use of extreme words in English advertising slogans.Altogether 152 slogans are collected containing extreme words.It is noticed that superlative forms are the most favourite extreme words in the advertising slogans.The pragmatic effects of these words are analyzed from...

• 出版日期2010
• 单位深圳大学