科研之友
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摘要
In the first period of 21 century, the Chinese automobile industry is experiencing rapid development. At the same time, the Chinese automobile industry facing more and more difficulties: such as the instability of policy, the oversupply of the capacity, the high price of oil, the situation of traffic and so on. Based on the enterprise niche theory, Analytic Hierarchy Process (AHP) and catastrophe theory model, the paper evaluates the ecological niche status of the 4 main Chinese automobile manufacturers. The result providing a valuable reference for the Chinese automobile manufacturers to improve their business environment and to formulate their competitive strategy in the future.
- 出版日期2012
