摘要

This paper presents research to develop an agricultural information system based on a call centre (AgriInfo) by Key Laboratory for Modem Precision Agriculture System Integration, China Agricultural University. Based on investigations, we analyse user needs and the difficulties involved in developing the system. User needs, architecture, main components, functions and working processes of the system are described. Last, we discuss the piloted effects of AgriInfo and draw conclusions. Valuable insights into the use of the call centre as a tele-consultation tool in agriculture are highlighted. AgriInfo was piloted in the north of China. It shows that AgriInfo can remove barriers by transmitting agricultural information to rural areas and provide a multilayer information service to match different farmer demands.