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摘要
The risky decision about which movies to use as promotional vehicles must be made without assistance from either readily available data held by the industry or systematic criteria published by academia. To deal with such limitations, this study identifies which movie genres are most interesting (uninteresting) for the visitors of different types of holiday destinations-namely, beaches, cities, theme/amusement parks, spa/health resorts, mountains/lakes, cruise liners, and rural areas. Based on the results, specific guidelines are proposed to evaluate movie projects more systematically, so that destination promoters can choose (reject) those films with appropriate (inappropriate) genres for the target tourists.
- 出版日期2012
