An optimum design selection approach for product customization development

作者：Liu Chen; Ramirez Serrano Alejandro; Yin Guofu^*

来源：Journal of Intelligent Manufacturing, 2012, 23(4): 1433-1443.

DOI：10.1007/s10845-010-0473-5

• Product customization selection
• Fuzzy sets
• Conjoint analysis
• Analytical hierarchy process

Consumer preferences and information on product choice behavior can be of significant value in the development processes of innovative products. In this paper, product customization evaluation and selection model is introduced to support imprecision inherent of qualitative inputs from customers and designers in the decision making process. Focusing on customer utility generation, an optimum design selection approach based on fuzzy set decision-making is proposed, where design attributes priority is identified from customer preferences using an analytical hierarchy process. A multi-attribute analysis diagram is developed to visualize the preference of each attribute from the expert%26apos;s group decision. Conjoint analysis is used in the product customization to focus on customer utility generation in terms of multiple criteria. The use of the decision-making method is illustrated with a case example that highlights the utility of the proposed method.

• 出版日期2012-8
• 单位中国原子能科学研究院; 四川大学