Newspaper coverage of tobacco control in New Zealand

作者：McGee Rob^*; Bang Sophie; Marsh Louise

来源：Australian and New Zealand Journal of Public Health, 2014, 38(3): 265-269.

DOI：10.1111/1753-6405.12216

• tobacco control
• media
• advocacy
• smokefree
• 2025

Objective: The New Zealand (NZ) government has proposed that the country be %26apos;Smokefree%26apos; by 2025. This paper examines how NZ newspapers have portrayed tobacco control initiatives to achieve this goal. %26lt;br%26gt;Method: We examined tobacco-related articles from NZ newspapers published between 1 November 2011 and 31 October 2012, using a coding frame to capture smoking themes, portrayal of actions and degree of support expressed for various pro-and anti-tobacco control objectives. %26lt;br%26gt;Results: A total of 537 separate articles were obtained from national and regional newspapers. Six themes appeared in more than 5% of the total articles: Smokefree 2025; smokefree areas; pricing; tobacco industry; plain packaging; and cessation. Overall, articles on tobacco smoking were three times more likely to emphasise actions consonant with tobacco control objectives rather than against them, and to report them with a positive rather than negative tone. %26lt;br%26gt;Conclusions: NZ tobacco control advocates can take heart from the nature and extent of coverage of tobacco control initiatives. Opportunities for further media advocacy are discussed.

• 出版日期2014-6