Farmers' information acceptance behavior in China

作者：Zhang Jingjing; Zheng Xiaoping; Zhang Xiaoshuan^*; Fu Zetian

来源：African Journal of Agricultural Research, 2010, 5(3): 217-221.

• Acceptance
• technology acceptance model
• perceived usefulness
• perceived ease of use
• perceived risk

This study attempts to provide insights into farmers' information acceptance behavior in China. The paper proposes an integrated model based on the technology acceptance model (TAM). Correlation and regression analyses are used to investigate the determinants. The results show that income, attitude, risk preference, perceived usefulness, searching motivation and experience affect farmers' agricultural information acceptance directly.

• 出版日期2010-2-4
• 单位中国农业大学