EXTRINSIC VERSUS INTRINSIC MOTIVATION IN CONTINUED TWITTER USAGE

作者：Agrifoglio Rocco^*; Black Sue; Metallo Concetta; Ferrara Maria

来源：Journal of Computer Information Systems, 2012, 53(1): 33-41.

• microblogging
• continuance
• intrinsic and extrinsic motivation
• Twitter
• social media

This research investigates use continuance in the most popular microblogging service, Twitter Based on TAM and motivational models, we develop an integrated research model to explore the motives that lead users to continued Twitter usage. Structural equation modelling analysis of survey data from 385 Twitter users revealed the salient role of intrinsic motivation and perceived ease of use in continued Twitter usage. Our findings have important implications for theory and practice in this new area of inquiry.

• 出版日期2012