A reference model for customer-centric data mining with support vector machines

作者：Lessmann Stefan^*; Voss Stefan

来源：European Journal of Operational Research, 2009, 199(2): 520-530.

DOI：10.1016/j.ejor.2008.12.017

• Marketing
• Data mining
• Customer relationship management
• Support vector machines

Supervised classification is an important part of corporate data mining to support decision making in customer-centric planning tasks. The paper proposes a hierarchical reference model for support vector machine based classification within this discipline. The approach balances the conflicting goals of transparent yet accurate models and compares favourably to alternative classifiers in a large-scale empirical evaluation in real-world customer relationship management applications. Recent advances in support vector machine oriented research are incorporated to approach feature, instance and model selection in a unified framework.

• 出版日期2009-12-1