Analyzing the usability of travel web sites in Hainan, China The perspectives of e-buyers and e-lookers

作者：Law, Rob^*; Cheung, Catherine; Hu, Tao

来源：International Journal of Contemporary Hospitality Management, 2009, 21(4-5): 619-626.

DOI：10.1108/09596110910967845

• Travel
• China
• Performance management

Purpose - This study sets out to investigate the perceptions of e-buyers and e-lookers in Hainan, China on usability performance of China-based travel web sites, an emerging sector of the tourism industry in China. @@@ Design/methodology/approach - Data collection was conducted in Hainan, a province in Southern China, in December 2007. A structured questionnaire was used to collect the views of users on different usability dimensions and attributes on China-based travel web sites. @@@ Findings - Empirical findings indicated that respondents who only viewed China-based travel web sites had an average usability performance. More importantly, there was no significant difference between e-buyers and e-lookers. @@@ Research limitations/implications - The major limitations of the study are the non-random selection of respondents and that the respondents were from one province in China. @@@ Originality/value - With the views of 489 respondents, research findings should provide an overview for tourism practitioners to allocate their limited resources on e-business development appropriately.

• 出版日期2009
• 单位海南大学