Understanding Self-Effects in Social Media

作者：Valkenburg Patti M

来源：Human Communication Research, 2017, 43(4): 477-490.

DOI：10.1111/hcre.12113

• Expression Effects
• CMC Theory
• Affordances of Social Media
• Media Convergence
• Media Effects Theory
• Social Media

The aim of this article is to improve understanding of self-effects in social media, and to compare self-effects with reception effects. Self-effects are the effects of messages the cognitions, emotions, attitudes, and behaviors of the message creators/senders themselves. A total of 4 theories have tried to explain self-effects in offline environments: self-persuasion, self-concept change, expressive writing, and political deliberation. The article reviews research into online self-effects that evolved from each of these theories, and argues why self-effects may be stronger online than offline. Based on this review, a model is introduced that helps explain how online self-and reception effects may coalesce and amplify each other. The article ends by presenting some suggestions for future research.

• 出版日期2017-10