Analysis on the sports industry spread in Internet plus era

作者：Hui, Ma^*; Hao, Jin

来源：Agro Food Industry Hi-Tech, 2017, 28(3): 841-845.

• internet plus
• sports industry
• sports spread
• sports values

With the rapid development of computer technology, mankind has entered the Internet era, and "Internet plus" as the product of the new era, is the result of further practice of the Internet thinking, and is on behalf of the advanced productive forces, promotes the social economy vitality, and provides a broad platform for reform, innovation and development. This paper analyzes spread of sports industry in the "Internet plus" era, and selects the representative of the media: Sina micro-blog as the research platform, and uses the related knowledge and theory of communication, sociology of sport to show a general picture of sports spread in Internet plus era. This article launches the research on sports content, form and the overall characteristics etc. in "Internet plus" era. Through in-depth analysis of the above aspects, the knowledge of sports industry in Internet plus era is deepened, so this research is of great significance.

• 出版日期2017-6
• 单位河北农业大学