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摘要
This study explored factors that affect consumer acceptance of e-book use by applying a model that incorporates the Technology Acceptance Model (TAM) as the theoretical basis of the hypotheses. The model differentiated external factors-compatibility, relative advantage, self-efficacy, and subjective norms-from internal factors-perceived ease of use, perceived usefulness, satisfaction with e-book usage, and intention to continue using e-books. The study (n = 1030) found statistically significant support for the hypothesized model, indicating that the tested relationships between the revised TAM and user intention to continue using e-books were positive and statistically significant. The study's findings provide potentially significant implications that can be used to develop guidelines and a framework for assessing e-book users' behavior.
- 出版日期2014-12
