A relational perspective on media relations strategies: The Chinese government's news conferences from 2001 to 2009

作者：Zhang, Di^*

来源：Public Relations Review, 2012, 38(5): 684-696.

DOI：10.1016/j.pubrev.2012.03.001

• Media relations
• Foreign journalist
• China
• Cultivation strategy

This study used the conceptual framework of organizational-public relationship cultivation strategies to quantitatively evaluate how the Chinese government's international media relationship cultivation strategies at news conferences changed from 2001 to 2009. It found that the Chinese government has begun to enhance its international media relations efforts but that there is room for further improvement.

• 出版日期2012-12
• 单位中国人民大学