科研之友
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摘要
Partial rejection of irradiated foods by the population demands a greater understanding of the thoughts of consumers. With such goals, focus group sessions were conducted with 26 participants, investigating their attitudes, opinions and knowledge about irradiated foods. The majority of participants were in favor of the presence of true and enlightening information on the labels of irradiated foods and consider the term ionization less impactful that irradiation. However, some consumers require that the method of real conservation is informed, stating that the term ionization can be associated with other processes used in food, and therefore, it is misleading. Moreover, participants agreed that greater disclosure of information on the irradiation process for the acceptance of irradiated foods increase is necessary. For example, the major concern of consumers regarding irradiated foods is their possible health hazards, and clarification of this question could result in greater acceptance of irradiated foods. Practical ApplicationsWe provided information on the thoughts, knowledge and attitudes of consumers regarding irradiated foods. This information is of great importance to industries that market or intend to market irradiated foods and seek to adopt strategies aimed at increasing the acceptance and intent to purchase of consumers for these products. The fact that irradiation technology is rejected by the population further accentuates the importance of the results obtained in this study. For example, it was found that the major question and concern among consumers regarding irradiated foods is their possible health hazards; the clarification of this doubt by reliable sources could result in greater acceptance of irradiated foods, and consequently greater use of irradiation in food and increased supply of foods that are microbiologically safer and have longer shelf life.
- 出版日期2015-6
