An FMCDM approach to purchasing decision-making based on cloud model and prospect theory in e-commerce

作者：Zhang, Hong-yu; Zhou, Rui; Wang, Jian-qiang^*; Chen, Xiao-hong

来源：International Journal of Computational Intelligence Systems, 2016, 9(4): 676-688.

DOI：10.1080/18756891.2016.1204116

• Purchasing decision-making
• cloud model
• prospect theory
• reference point

This paper presents a fuzzy multi-criteria decision-making (FMCDM) approach based on cloud model and prospect theory. In addition, a reference point selection method is developed according to the evaluations of the potential customer or similar consumers regarding certain items. An example of purchasing decision problems is provided in order to illustrate the applicability of the proposed approach. A comparative analysis of the proposed approach is also performed in order to verify its feasibility.

• 出版日期2016
• 单位中南大学