Understanding Chinese cultural tourists: typology and profile

作者：Chen Ganghua^*; Huang Songshan

来源：Journal of Travel & Tourism Marketing, 2018, 35(2): 162-177.

DOI：10.1080/10548408.2017.1350253

• Chinese cultural tourists
• cultural tourist typology
• cultural centrality
• depth of cultural experience
• segmentation

This study aims to offer a clear and up-to-date typology and profile of Chinese cultural tourists in mainland China following the framework based on cultural centrality and depth of cultural experience. Using a sample of mainland Chinese tourists (n = 656) at three cultural attractions in Guangzhou, China, a typology of Chinese cultural tourists (namely casual, sightseeing, purposeful, serendipitous, and incidental) was developed and trip characteristics (e.g. prior knowledge, time spent to get to know the site before visit, change in knowledge, and on-site activities) and sociodemographics of each segment were also examined. In addition, slight differences are found between local day-trippers and tourists from outside Guangzhou in terms of their types and characteristics (prior knowledge, change in knowledge, and sociodemographics). Destination marketing and management implications are provided.

• 出版日期2018
• 单位中山大学