A Social Semiotic Approach to the Multimodal Discourse of an Advertisement of “Vivo”

作者：潘冬送

来源：海外英语, 2015, (19): 212-213+221.

• multimodal discourse analysis
• the systematic functional linguistic theory
• the grammar of visual design
• the advertisement of "Vivo" multimodal discourse analysis
• the systematic functional linguistic theory
• the grammar of visual design
• the advertisement of "Vivo"

Multimodal Discourse Analysis which is based on the Systematic Functional Linguistic Theory has been hotly discussed in the field of linguistics and social semiotics recently.Based on Kress and Van Leeuween s the Grammar of Visual Design,this paper analyzes the advertisement of Vivo from the represe...

• 出版日期2015
• 单位浙江工商大学