摘要

Objectives. The research deals with accuracy and consistency of regional stereotypes (a typical Bohemian, Moravian, Czech Silesian). The five-factor model of personality was used as a framework for ratings of regional stereotypes and self-reports.
Subjects and setting. Altogether, 945 university students (79% women) rated personality characteristics of a typical inhabitant of three regions in the Czech Republic as well as their personality characteristics on National Character Survey (NCS). In addition 186 social scientists provided self-reports on NCS. On NCS 2.241 university students form Austria, the Czech Republic, Germany, Poland and Slovakia rated national auto- and heterostereotypes.
Hypothesis. When the same method for assessing stereotypical and real people traits is used, stereotypes are moderately related with personality traits of real people.
Statistical analysis. Profile agreement was calculated as an intraclass correlation (ICC) across the 30 NCS facets, using the double-entry method.
Results. In consistency of regional stereotypes, high agreement in ratings of a typical Moravian and Bohemian, and average agreement for rating typical Silesian were found. The comparison of regional stereotypes with self-reports of real people from the corresponding region revealed no convergence. Personality traits of a typical Bohemian, Moravian and Silesian bore no resemblance. Concerning formation of regional stereotypes, we found mirroring or polarization of stereotypical traits in stereotypical profiles of typical Moravian and Bohemian. In several traits, a typical Moravian mirrors personality traits of a typical Bohemian. Regional stereotypes correspond with national stereotypes of neighboring countries. Economical prosperity or wealth and geographical closeness of regions/nations thus could play a role in stereotype formation and sharing.
Study limitations. The present study was based on comparison of whole profiles of personality characteristics only not on comparison of particular traits.

  • 出版日期2013