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摘要
With the emergence of network platforms in recent years, the competition between large-scale LED enterprises has become increasingly fierce. Taking four commercial banks in China as examples, this paper analyzes the marketing situation and micro-blog contents of large-scale LED enterprises. Results indicated that the micro-blog marketing method of commercial banks has a simple structure, a rigid pattern, less micro-blog interaction, but cater more to zombie fans, deficient in communication with branches, and absent in a complete marketing system. Therefore, countermeasures are proposed in this paper with respect to micro-blog marketing for commercial banks.
- 出版日期2016
- 单位哈尔滨工业大学
