A theory of planned behaviour perspective on practitioners' beliefs toward the integration of the WIXX communication campaign messages and activities into daily practice

作者：Belanger Gravel A^*; Lottinville S; Beaurivage D; Laferte M; Therrien F; Gauvin L

来源：Public Health, 2018, 154: 37-43.

DOI：10.1016/j.puhe.2017.10.002

• Program implementation
• Communication campaign
• Physical activity
• Children

Objectives: To favour the dissemination and the implementation of the WIXX multimedia communication campaign, the aim of this study was to examine practitioners' beliefs towards the integration of the WIXX campaign activities into daily practice.
Study design: An exploratory qualitative study.
Methods: Overall, 58 community-based practitioners completed an online questionnaire based on the theory of planned behaviour guidelines pertaining to perceived advantages/disadvantages and perceived barriers/facilitators to ward the campaign. A content analysis was performed by two independent coders to extract modal beliefs. Results were validated by a third coder.
Results: Local partners had a positive attitude to ward the WIXX campaign, but significant barriers remained and needed to be addressed to ensure full implementation of this campaign (e.g. lack of time or resources, additional workload, complexity of the registration process and so forth). Beliefs were fragmented and diversified, indicating that they were highly context dependent.
Conclusions: To conclude, some remaining challenges regarding the full implementation of the WIXX communication campaign were identified, suggesting that additional efforts might be needed to ensure the full adoption of the campaign by local practitioners.

• 出版日期2018-1