摘要

Due to farmers’limited knowledge and judgment ability, obvious herding behavior during the process of technology innovation adoption is a common phenomenon. In this light of thinking, this paper constructs game model and spread model of technology innovation adoption of multi-farmers and then develops the empirical analysis. The empirical analysis shows that exchange earnings is an important factor to determine whether herding behavior happens in the process of multi-farmers’technology innovation adoption, and the exchange range and cost also have an effect on the farmers’decision-making behavior adoption.