Dynamic efficiency assessment of the Chinese hotel industry

作者：Huang, Yinghua^*; Mesak, Hani I; Hsu, Maxwell K; Qu, Hailin

来源：Journal of Business Research, 2012, 65(1): 59-67.

DOI：10.1016/j.jbusres.2011.07.015

• Hotel industry
• Data envelopment window analysis
• Tobit regression
• Market segmentation
• Efficiency
• China

The paper introduces for the first time a totally dynamic two-stage approach to analyzing the hotel industry's technical efficiency at the sub-national level. The first stage uses data envelopment window analysis (DEWA) to assess regional hotel sectors' technical efficiency over time. Unlike previous studies, the second stage uses a dynamic Tobit model to investigate the impact of macro contextual factors on the hotel sector efficiency. The study chooses the Chinese hotel industry during the period 2001-2006 as its application setting. The findings of the investigation indicate that the Chinese hotel industry is approaching an efficient operation in general, recovering from a major dip in 2003 resulting from the Severe Acute Respiratory Syndrome (SARS) outbreak. In addition, the study introduces a novel two-dimensional efficiency-based matrix to assess the competitive advantage of different regions of the Chinese hotel sector. The paper presents strategic market implications for hoteliers, government decision-makers, and destination management organizations. The proposed methods are applicable for situations in which an exogenous event of a destabilizing impact (e.g., SARS) does occur.

• 出版日期2012-1
• 单位厦门大学