摘要

With the continuous development of today's college education, the quality of ideological and political education of college students is getting higher and higher. The wide application of new media has brought some influence on the ideological and political education of college students. On the basis of introducing the development of new media, the influence factors of new media on the ideological and political education of college students were analyzed in this paper. Through analysis, the impact of new media on college students' ideological and political education and countermeasures were obtained. The performance evaluation of university lectures was taken as the example. For the impact of new media, the countermeasures were analyzed. The results show that the research strategy can strengthen the guidance of college students' ideological and political education.