Availability and Perceived Value of Masters of Business Administration Degree Programs in Pharmaceutical Marketing and Management

作者：Alkhateeb Fadi M^*; Clauson Kevin A; Latif David A

来源：American Journal of Pharmaceutical Education, 2012, 76(4): 64.

• master of business administration (MBA)
• marketing
• management
• business
• pharmaceutical industry
• dual PharmD/MBA degree program

Objectives. To examine pharmacist-targeted master of business administration (MBA) degree programs and investigate pharmacists' perceptions regarding them.
Methods. Specialized MBA programs in pharmaceutical marketing and management offered at US colleges and schools of pharmacy were identified in the literature and compared. Pharmacists' perceptions of MBA programs were evaluated through a survey of clinical preceptors affiliated with a school of pharmacy.
Results. Seven US universities that offer an MBA program in pharmaceutical marketing and management were identified. Thirty-three percent of the 57 pharmacist preceptors who responded to the survey reported plans to pursue an MBA degree program. Respondents preferred MBA programs related to healthcare or pharmacy (66%) over general MBA programs (33%).
Conclusion. An MBA in pharmaceutical marketing and management could provide pharmacists with advanced knowledge of the operational and strategic business aspects of pharmacy practice and give pharmacy graduates an advantage in an increasingly competitive job market.

• 出版日期2012
• 单位东南大学