科研之友
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摘要
This paper aims to explore the optimization tactics of a dual-channel production and distribution network based on pre-sale mode to address the current situation of overstocked inventories in the apparel industry and considering the effect of changing production-distribution modes on apparel sales which results from the difference of order decoupling point. The research indicates that in the highly homogeneous apparel market, the pre-sale mode in which the products are made-to-order can utilize the highly efficient feedback of online pre-sales to provide guidance for traditional distribution channel by making accurate demand forecasts in a certain environment. This could help to resolve the problem of overstocked inventories by providing relative reference for the apparel industry in its subsequent operations. The mode of the production-distribution network after optimization is able to make reference to the real operations of pre-sale mode in the apparel industry.
- 出版日期2015-12
- 单位浙江财经大学
