A Customer Churn Prediction Model in Telecom Industry Using Boosting

作者：Lu Ning^*; Lin Hua; Lu Jie; Zhang Guangquan

来源：IEEE Transactions on Industrial Informatics, 2014, 10(2): 1659-1665.

DOI：10.1109/TII.2012.2224355

• Boosting
• churn prediction
• customer relationship management
• digital marketing
• logistic regression
• telecommunication

With the rapid growth of digital systems and associated information technologies, there is an emerging trend in the global economy to build digital customer relationship management (CRM) systems. This trend is more obvious in the telecommunications industry, where companies become increasingly digitalized. Customer churn prediction is a main feature of in modern telecomcommunication CRM systems. This research conducts a real-world study on customer churn prediction and proposes the use of boosting to enhance a customer churn prediction model. Unlike most research that uses boosting as a method to boost the accuracy of a given basis learner, this paper tries to separate customers into two clusters based on the weight assigned by the boosting algorithm. As a result, a higher risk customer cluster has been identified. Logistic regression is used in this research as a basis learner, and a churn prediction model is built on each cluster, respectively. The result is compared with a single logistic regression model. Experimental evaluation reveals that boosting also provides a good separation of churn data; thus, boosting is suggested for churn prediction analysis.

• 出版日期2014-5