摘要

Ceramic products are widely used in daily life, and not out of service even with the appearance of cheap plastic products and expensive metalware. The reasons are their wild texture and centuries-old cultural inheritance. At present, the design of daily ceramic products follows cultural pattern and emotional literacy of traditional ceramic products, highly combines emotional literacy with using function, giving consumers emotional experiences on the basic of meeting the necessary need. The importance of emotional factors is increasingly obvious, because it is the demonstration of property attribute and decided by its characteristics. This paper will analyze the vital role of emotional literacy in ceramic products design from shape expression, form language, material aesthetics and design ideas by analyzing emotional factors of visual image, interactive experience and cultural patterns of daily ceramic products.