Does customer analysis affect firm performance? Quantitative evidence from the Polish insurance market

作者：Tomczyk Przemyslaw; Doligalski Tymoteusz; Zaborek Piotr

来源：Journal of Business Research, 2016, 69(9): 3652-3658.

DOI：10.1016/j.jbusres.2016.03.026

• Customer analysis
• Customer lifetime value
• Marketing performance
• Financial performance
• Insurance
• Poland

Abstract(#br)Despite many conceptual and empirical studies, the relationship between marketing information systems and financial performance remains ambiguous. In this paper, we propose and test a model explaining how customer analysis can affect financial performance. The data for the study were co...

• 出版日期2016-9