Examining the effects of utilities and involvement on intentions to engage in digital piracy

作者：Culiberg Barbara; Koklic Mateja Kos; Vida Irena; Bajde Domen

来源：Computers in Human Behavior, 2016, 61: 146-154.

DOI：10.1016/j.chb.2016.03.029

• Digital piracy
• Downloading
• Involvement
• Peer-to-peer
• Utility
• Uses and gratifications

Reflecting scholars' growing interest in the utilitarian aspects of consumer digital piracy, this research examines two types of utilities associated with obtaining digital files (i.e. the utility of downloading pirated files and of purchasing copyrighted files) as factors driving consumer intentions to download pirated files. Moreover, we extend the findings of previous studies by including film/music involvement as a moderator between those utilities and intentions. The conceptual model was tested on a sample of 943 adult consumers. The results of our study confirm that the utility of purchasing copyrighted files has a negative influence on the intention to download pirated files, while the influence of the utility of downloading copyrighted files is positive. The moderating effect of film/music involvement was only found to be significant for the relationship between the utility of downloading pirated files and intentions. Based on these findings, implications for the affected industries are discussed, as well as future research opportunities.

• 出版日期2016-8