SOCIO-DEMOGRAPHIC AND BEHAVIOURAL DETERMINANTS OF VISITOR SPENDING AT THE KRUGER NATIONAL PARK IN SOUTH AFRICA

作者：Saayman Andrea^*; Saayman Melville

来源：South African Journal of Economic and Management Sciences, 2009, 12(4): 493-512.

• Socio-demographics
• motivations
• Kruger National Park
• South Africa
• pseudo-panel analysis

The Kruger National Park is one of the most visited national parks in the world and one of South Africa's prime tourism destinations. It attracts more than I million visitors per year and, as such, plays an important role in the regional and national economy. The article aims to assess the extent to which socio-demographic and behavioural indicators influence the spending of tourists to the Park. From 2001-2007 surveys have been conducted amongst tourists to the Park including a number of socio-demographic, behavioural and motivational questions, totalling 2 904 questionnaires used in the analysis. The methodology includes both cross-sectional regression analysis and pseudo-panel data analysis to identify and compare possible influences on spending. Findings indicate that, even though a combination of socio-demographic, behavioural and motivational factors influence spending at National Parks, behavioural indicators seem to be the most important and consistent influencer.

• 出版日期2009-12
• 单位西北大学