An Empirical Study on the Current Situation and Influencing Factors of Sports Consumption in Different Regions

作者：Tianhuang^*; Zhou, Min; Zhou, Tian; Wang, Wenbo

来源：Agro Food Industry Hi-Tech, 2017, 28(1): 1117-1121.

• Region
• sports
• consumption status
• influencing factors

The research on the current situation and influencing factors of sports consumption in different regions is of great significance. The current situation and influencing factors of sports consumption in different regions were analyzed in this paper. The main contents of the consumption theory were mainly introduced. At the same time, the main contents and research methods of sports consumption status and influence factors were discussed. Finally, the research results were analyzed and discussed. The results show that the income level and environmental factors have the greatest impact on sports consumption behavior, which provides a favorable direction for the study of sports consumption behavior in the future.

• 出版日期2017-2
• 单位四川大学