Artificial intelligence and immediacy: Designing health communication to personally engage consumers and providers

作者：Kreps Gary L^*; Neuhauser Linda

来源：Patient Education and Counseling, 2013, 92(2): 205-210.

DOI：10.1016/j.pec.2013.04.014

• Artificial intelligence
• Health communication
• Immediacy
• Consumer engagement
• Participatory design
• Crohn%26apos
• s disease

Objective: We describe how ehealth communication programs can be improved by using artificial intelligence (Al) to increase immediacy. %26lt;br%26gt;Methods: We analyzed major deficiencies in ehealth communication programs, illustrating how programs often fail to fully engage audiences and can even have negative consequences by undermining the effective delively of information intended to guide health decision-making and influence adoption of health-promoting behaviors. We examined the use of Al in ehealth practices to promote immediacy and provided examples from the ChronologyMD project. %26lt;br%26gt;Results: Strategic use of Al is shown to help enhance immediacy in ehealth programs by making health communication more engaging, relevant, exciting, and actionable. %26lt;br%26gt;Conclusion: Al can enhance the %26quot;immediacy%26quot; of ehealth by humanizing health promotion efforts, promoting physical and emotional closeness, increasing authenticity and enthusiasm in health promotion efforts, supporting personal involvement in communication interactions, increasing exposure to relevant messages, reducing demands on healthcare staff, improving program efficiency, and minimizing costs. %26lt;br%26gt;Practice implications: User-centered Al approaches, such as the use of personally involving verbal and nonverbal cues, natural language translation, virtual coaches, and comfortable human-computer interfaces can promote active information processing and adoption of new ideas. Immediacy can improve information access, trust, sharing, motivation, and behavior changes.

• 出版日期2013-8