摘要

Traditional folk art gradually gained the interest of people despite the prevalence of popular culture in China. Folk art forms are applied to every aspect of life. The current study analyzes the characteristics of folk art elements from the Hebei Province in local packaging designs. To investigate the characteristics of folk art element, this study begins from the attribute of folk art in the province, through the analysis of folk art elements used by the local specialty in packaging design, and the special status presentation in the activities of locals was examined. The application of folk art elements in local special packaging was analyzed, and the transmission of the design concept and the aesthetic concepts of the public were discussed. Results of the study indicate that the conservation of folk art and the value of the cultural industry are reflected in the importance given to cultural heritage. Packaging designs showcase folk art elements to promote cultural heritage to the public and to enter the vision of people.