摘要

To research the influence of government premium and penalty mechanism on optimal pricing and channel selection of closed-loop supply chain node enterprises, three hybrid recycling models of product remanufacturing closed-loop supply chain were constructed by using game theory under the premium and penalty mechanism. In different hybrid recycling modes, the profits of return rate, retail price, node enterprises and supply chain were compared and analyzed, and the selection problem of optimal hybrid recycling mode was researched from aspects of environment, customer, node enterprises and supply chain. By using numerical analysis method, the proposed method was verified, and the impact of the premium and penalty on decisions and profit of enterprises was analyzed.

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