An investigation on customer revisit intention to theme restaurants: The role of servicescape and authentic perception

作者：Meng Bo; Choi Kyuhwan^*

来源：International Journal of Contemporary Hospitality Management, 2018, 30(3): 1646-1662.

DOI：10.1108/IJCHM-11-2016-0630

• Behavioural intention
• Servicescape
• Perceived authenticity
• The theory of planned behavior
• Theme restaurant

Purpose -This paper aims to examine theme restaurant customers' decision-making process in light of the theory of planned behavior (TPB) model.
Design/methodology/approach -This investigation is conducted by an on-site survey with 357 theme restaurant customers who have a dining experience in China. The current study used Anderson and Gerbing's ( 1998) two-step method.
Findings -Study results indicate the extended TPB model surpasses the TPB in predicting customers' behavioralintention. Findings not only identified attitude and involvement as useful mediators in the model but also provided evidence of possible relationships in the proposed model.
Research limitations/implications -The relationships in the extended TPB offer practical solutions for theme restaurant managers and ways to increase the customers' intention to revisit their establishments.
Originality/value -With servicescape as an external factor and perceived authenticity and involvement as psychological factors incorporated into the TPB, the proposed framework supported the analysis of those underlying factors in the context of theme restaurants toward clarifying the formation of customer's intention to revisit those restaurants.

• 出版日期2018
• 单位山西大学