Applying Revenue Management to Economy Hotels- An Investigation of Customer's Attitude

作者：Li Wen li^*

来源：3d International Conference on Applied Social Science Research (ICASSR), 2015-05-22 to 2015-05-23.

• economy hotel
• revenue management
• customer attitude

Revenue management is an effective strategy for the economy hotels to increase profit. However, implementing revenue management may also bring misunderstanding and negative feelings to the customers. This study investigates the customers' attitude to the revenue strategies of economy hotels. Based on data analysis, the following conclusions have been made: the customers of economy hotels feel positive about differential pricing, however, they feel negative about capacity control and overbooking. Besides, there are significant differences about the customers' attitude to the three revenue strategies in terms of the customers' age, career, education, annual income and tourism objective apart from gender. Finally, this paper proposes some suggestions to the economy hotel managers to implement revenue strategy accordingly.

• 出版日期2016
• 单位暨南大学