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摘要
To identify the impact of counterfeit light-emitting diode (LED) lighting on the supply chain, a decision game model of the supply chain is constructed consisting of an LED lighting brand company, a LED lighting counterfeiter, and a retailer. The pricing decision of the decision game model is discussed. Afterwards, the impacts of the quality improvement of the authentic LED lighting products and the non-deceptive LED lighting counterfeits on the wholesale price, retail price, market share, and profit of the supply chain is analyzed through comparative static analysis. The conclusion is verified by numerical examples.
- 出版日期2016
- 单位北京建筑大学
