An Empirical Study of Determinants of E-Commerce Adoption in SMEs in Vietnam: An Economy in Transition

作者：Le Van Huy; Rowe Frantz; Truex Duane; Huynh Minh Q

来源：Journal of Global Information Management, 2012, 20(3): 23-54.

DOI：10.4018/jgim.2012070102

• B2B
• B2C
• E-Commerce Adoption
• Innovation
• Small and Medium-Sized Enterprises (SMEs)
• Technology-Organization-Environment (TOE) Framework
• Transition Economies
• Vietnam

Experts and business pundits forecasted drastic changes in Vietnam's fledgling e-commerce when the Southeast Asian country became an official member of the World Trade Organization (WTO) in 2007. Over the past few years, as part of the Reform - called Doi moi - some Vietnamese enterprises have adopted e-commerce and already benefitted from it. In this research, the authors adapt the Technology-Organization-Environment (TOE) framework and test a model of e-commerce adoption including numerous internal and external factors identified in empirical studies. The final sample of 926 small and medium-sized enterprises in Vietnam includes both adopter and non-adopter firms. The policy implications of this study on promoting e-commerce adoption by SMEs in transition economies, such as Vietnam, are discussed.

• 出版日期2012-9