DEVELOPING A TECHNOLOGY INTELLIGENCE STRATEGY AT KODAK EUROPEAN RESEARCH: SCAN & TARGET

作者:Mortara Letizia*; Thomson Ruth; Moore Chris; Armara Kalliopi; Kerr Clive; Phaal Robert; Probert David
来源:Research-Technology Management, 2010, 53(4): 25-+.

摘要

Kodak European Research (KER) developed a strategy for technology intelligence based on a theoretical model developed by Kerr et al. (2006). KER scouts designed and implemented a four-step approach to identify relevant technologies and research centers across Europe. Africa and the Middle East. The approach provides clear guidance for integrating web searches, scouting trips, networking and interactions with intermediaries. KER's example illustrates how companies can organize themselves to look outside corporate boundaries in search of technologies relevant for their business. The approach may be usefull to those in other companies who have been asked to start a technology intelligence activity.

  • 出版日期2010-8