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摘要
To study implicit emotional information of the brand trust in online reviews of customer, fuzzy reasoning rules of brand trust based on online reviews of the customers are brought out. The rules are based on brand trust theory and customer psychology and are derived from the perspective of perceived quality, customer satisfaction, economic values and brand reputation. We implement the calculation and reasoning of brand trust degree and present examples to verify the rationality of the proposed method.
- 出版日期2011-12
- 单位大连理工大学
