摘要

The success of low-cost companies is based on the economic principle that there is no free lunch. In this paper, by means of a stated preference experiment, the authors examine individuals' preferences for the main attributes defining the service offered by low-cost airlines. The empirical research is supported by a randomly collected sample of 525 passengers travelling to the Algarve for leisure purposes throughout the spring of 2009, using low-cost carriers. The results reveal not only the implicit values of service attributes, but also the preference differences in attributes between passengers. The policy and management implications of these results are discussed.

  • 出版日期2012-12