Promoting the effective translation of the Framework Convention on Tobacco Control - A case study of challenges and opportunities for strategic communications in Mexico

作者：Thrasher James F^*; Reynales Shigematsu Luz Myriam; Baezconde Garbanati Lourdes; Villalobos Victor; Tellez Giron Primavera; Arillo Santillan Edna; Dorantes Alonso Ana; Valdes Salgado Raydel; Lazcano Ponce Eduardo

来源：Evaluation & the Health Professions, 2008, 31(2): 145-166.

DOI：10.1177/0163278708315921

• Framework Convention on Tobacco Control
• tobacco
• policy
• translation
• Mexico

The World Health Organization Framework Convention on Tobacco Control (WHO-FCTC) promotes the implementation of best-practices tobacco control policies at a global scale. This article describes features of the sociocultural and political-economic context of Mexico that pose challenges and opportunities to the effective translation of WHO-FCTC policies there. It also considers how strategic communication efforts may advance these policies by framing their arguments in ways that resonate with prevalent values, understandings, and concerns. A focus on a smoke-free policy illustrates barriers to policy compliance, including how similar issues have been overcome among Latino populations in California. Overall, this article aims to lay the foundation for comparative research from policy uptake to impact so that the scientific evidence base on tobacco control policies includes examination of how context moderates this process.

• 出版日期2008-6