Analysis on core antecedents of customers' purchasing attitude of products with after-sales service

作者：Zhao Bei^*; Wei He Lin

来源：19th International Conference on Industrial Engineering and Engineering Management: Engineering Economics Management , 2012-10-27 to 2012-10-29.

DOI：10.1007/978-3-642-38442-4_87

• Affecting factors
• After-sales services
• Confirmatory factor analysis
• Exploratory factor analysis
• Perceived risk

The importance of after-sales service is becoming more and more crucial over time, as the service concept is increasingly catching the attention of consumers. This paper tried to figure out the core antecedents affecting customers when they purchased products with after-sales service. After analyzing customers' opinions of such products, we got four main affecting factors through exploratory factor analysis and confirmatory factor analysis.

• 出版日期2013
• 单位厦门大学